Etisalat Customers Redeem AED 200 Million In Points Through Rewards Program

Etisalat Customers Redeem AED 200 Million In Points Through Rewards ProgramOver 1.23 million services registered for program

Over AED 200 million worth of reward points have been redeemed by members of the Etisalat Rewards program since its inception in 2008. Currently, Etisalat Rewards program has over 1.23 million registered services subscribed to. With over 750,000 members registered for the program, it is the UAE’s largest loyalty program in terms of member base.

The program rewards its members on their total relationship with Etisalat by connecting all their accounts, thus earning points on all Etisalat services they use including Wasel prepaid, postpaid, landline and eLife.

Etisalat, the leading telecom operator in the UAE, launched the country’s first telecom rewards program five years ago. Points can be redeemed against a host of services including free talk time, online shopping, Etihad Guest miles, and daily deals for travel and other benefits. Partnerships with 75 brands, and 2 banks offering six co-branded credit cards, ensure that customers enjoy benefits across several service providers and earn reward points with partners. Another unique benefit for customers is the ability to buy individual and family insurance products through Etisalat’s partnership with Union Insurance.

Members also get anniversary bonus up to 4% of their annual spend depending on their membership tier. The tier-level is dependent on a customer’s annual spend on all Etisalat services registered under the rewards program. Members can enjoy multiple services and register them for the program as long as all of them are registered under his/her name.

Khaled El Khouly, Chief Marketing Officer, Etisalat-UAE, said: “Our customers are at the heart of our success and a trusted partner in our growth. We bring exclusive benefits to our customers and the Etisalat Rewards program is one such initiative. All Etisalat customers, whether they are landline, Internet, Wasel prepaid or postpaid customers, can join the loyalty programme as the rewards program has benefits to suit every kind of lifestyle.

“Thanks to Mobile Number Portability, more and more customers can now subscribe to our services and join this exclusive world of benefits,” he added.

Users can find out more about the services and register at They can also text “REWARDS” to 1015.

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