Etisalat Partners with Abu Dhabi International Environmental Film Festival

Etisalat today announced its partnership with Abu Dhabi International Environment Film Festival (ADIEFF), a platform for artistic dialogue on the environment and to raise public awareness on environmental issues in UAE and the Middle East.

ADIEFF is an annual event featuring themed films covering areas such as global warming, energy, waste and concerns related to the environment, climate and living conditions. There is also a competition held for long featured and short films in addition to programs on environmental changes and human civilization.

The festival is being organized by media production house Media Lab and held from 20-25 April 2013. There will be over 158 movies screened from 42 countries including Italy, France, Germany, UK, USA, Egypt, Iraq, India and UAE. Competitions will be held for Emiratis and separately for general public. The chairman of the jury is Razan Khalifa Al Mubarak, Secretary General, Environment Agency-Abu Dhabi (EAD) and the other members include Andrea Morini, Italian film researcher and Director of Cinematic-Bologna, Deborah Young, film critic from US, Laila Elwi, Egyptian actress and Kais Al Zubaidy, Iraqi-born film maker.

Ali Al Ahmed, Chief Corporate Communication Officer , Etisalat said, “The UAE film industry has developed over the years with international exposure and local film productions. Etisalat has also been active in creating a sustainable environment and reducing carbon footprint. ADIEFF is a perfect platform promoting art as well as raising relevant environment issues and creating a public understanding on relevant topics. We are proud to be associated with an event which will see attendance of experts from the Middle East as well as global film markets. The competition at the festival is also an opportunity for local talent to reach out to a worldwide audience.”

Etisalat has an ongoing commitment to the environment specially energy consumption. The corporation has partnered with Pacific Control in launching “The Emirates Energy Star” project which aims to reduce the carbon footprint levels in the UAE. The project has witnessed a large number of government entities signing up for the initiative. The unique project is being rolled out across the country under the patronage of the Ministry of Water and Environment, Government of UAE.

The festival will promote public understanding of the environment through animated pictures as well as a variety of long and short films mainly features, documentary and animation from around the world. Participants in the festival will take part across 12 major activities over the period of 6 days with the presence of 500 members focused on environment.