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Etisalat showcases its innovative ‘eHospitality’ solution at The Hotel Show 2011

As the headline technology sponsor for the 12th edition of the Hotel Show, being held in Dubai from 17th – 19th May 2011, Etisalat is showcasing its ‘eHospitality’ services – a holistic ICT solution specifically created for the hotel industry – that offers a unique combination of voice, Internet dedicated access (IDA) and Etisalat TV services. Etisalat is participating in The Hotel Show for the first time, along with six ICT solution partners, to showcase customized and holistic ICT solutions, such as eHospitality, Hotel Interactive TV services (HITV) and Video on Demand (VoD) services, specifically designed for the hospitality sector to provide a unified solution for their communication requirements.

Etisalat’s eHospitality solution will enable hotels in the UAE to deliver an unmatched multimedia experience to their guests, by aligning three significant customer touch points – landline, internet and television services. A contemporary bundle, the solution is available in three distinct packages viz. Silver, Gold and Platinum – offering voice channels, up to 1GB of dedicated Internet access and a list of over 300 TV channels – for hotels to choose from, depending on their unique business requirements.  The eHospitality solution would be made available through Etisalat’s IP network, providing greater reliability, higher speed and unmatched convenience through a single vendor touch-point.

Commenting on the participation in The Hotel Show and the eHospitality solution, Abdulla Hashim, Senior VP, ICT at Etisalat said: “At Etisalat, we have strategically aligned our ICT service propositions for vertical industry segments to offer the most advanced and relevant ICT Solutions to businesses. The eHospitality solution is yet another pioneering initiative from Etisalat that provides a strong value proposition for our customers in the hospitality segment. Service experience is a core and arguably the most critical aspect for the hospitality sector. Through Etisalat’s eHospitality services, hotels in the UAE will be able deliver a truly unique and unmatched communications and entertainment experience to their guests by aligning voice, data and Etisalat TV services, through a single touch point. Moreover, with this unique combination of customer-centric services, the solution will not only streamline service delivery mechanism for hotels, but will also provide higher operational efficiencies and significant cost savings to them.”


Etisalat has collaborated with six ICT solution partners viz. LG, Swiss Bureau (Emirates Wi-Fi) INC/ Avis Media, Al Falak/ VisioSat, TriDensa/ Lodgenet and Televes ME to offer an end-to-end and best-in-class e-Hospitality solution. These partner organizations will showcase high-end Hotel Interactive TV (HITV) technology and Internet management solutions, specifically customized for hospitality sector.

Currently most hotels in the UAE offer voice, Internet and television services in an incoherent way through distinct service providers. Etisalat’s e-Hospitality bundle will offer a cohesive and congruent solution towards offering enhanced service provision, reduced operational and support costs and substantial business value. In addition,

“Etisalat has an unrivaled experience and consummate expertise for offering the best of ICT solutions to our customers, be it for voice, data or Etisalat TV services. Combining our strengths in these three domains gives us a distinct first-mover advantage in the industry.” Hashim added.

For more information on Etisalat’s e-Hospitality solution, visit the Etisalat stand in Hall #8, at Dubai World Trade Center.

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