GSMA Mobile World Congress 2017 building success
THE NEXT ELEMENT
The GSMA Mobile World Congress is the place where mobile leaders to gather, collaborate and conduct business.
The annual event provides the planet’s best venue for mobile industry networking, new business opportunities and deal-making. Mobile World Congress includes a world-class conference featuring visionary keynotes and thought-provoking panel discussions; an exhibition with more than 2,200 companies displaying the cutting-edge products and technologies that define the future of mobile; the world’s best opportunity for mobile industry networking; and the annual Global Mobile Awards ceremony, which recognises the most innovative mobile solutions and initiatives from around the world.
Building on the success of the inaugural programme in 2016, the GSMA announced the focus areas for the expanded 2017 MWC Tours series: 5G and Network Functions Virtualisation (NFV); Connected World (IoT); Content and Media; Emerging Tech; IoT Security; Mobile Advertising and Apps; and Retail and Digital Commerce. The tours are designed to help Mobile World Congress attendees navigate the venue and identify the exhibits, activities and programmes that meet their individual requirements.
The exhibition at GSMA MWC continues to gather together the foremost players from across the mobile ecosystem, as well as adjacent industry sectors such as automotive and consumer electronics. Taking part for the first time is automaker BMW, who will be running a driverless car experience in the outside exhibition space between Halls 3 and 5. BMW joins more than 2,200 companies who will exhibit at Mobile World Congress 2017, including major brands such as AOL, Cisco Systems, Deutsche Telekom, Ericsson, Ford, Google, Hewlett Packard Enterprise, HTC, Huawei, IBM, Intel, Lenovo, LG, Mercedes-Benz, Microsoft, NEC, Nokia Solutions and Networks, Oracle, Orange, Peugeot, Philips Lighting, Qualcomm Incorporated, Samsung Electronics, SAP, SEAT, Sony Mobile, Telefónica, Vodafone and ZTE, among others.
Keynotes to Take the Stage in Barcelona
Across the keynotes and track sessions over the 4 days at GSMA MWC, the conference will examine topics such as connecting the unconnected, digital commerce, digital content, disruptive technologies, enterprise mobility, financial services, IoT and connected living, mobile identity and privacy, next-generation networks and security, among others.
The GSMA confirmed more than a dozen keynote speakers, representing companies across the mobile ecosystem and adjacent industry sectors, as well as government organisations, including:
- John Stankey, CEO – AT&T Entertainment Group, AT&T Services Inc.
- Mats Granryd, Director General – GSMA
- Eugene Kaspersky, CEO – Kaspersky Lab
- Chang-Gyu Hwang, CEO – KT Corporation
- John Hanke, CEO – Niantic
- Rajeev Suri, CEO – Nokia
- José María Álvarez-Pallete López, CEO – Telefónica
- Arnaud de Puyfontaine, CEO – Vivendi Group
- Strive Masiyiwa, Executive Chairman – Econet
- Andrus Ansip, VP Digital Single Market – European Commission
- Alejandro Agag, CEO -Formula E Holdings Ltd.
- Eric Xu (Xu Zhijun), Rotating CEO – Huawei
- Ted Livingston, CEO – Kik Messenger
- Mike Fries, CEO – Liberty Global
- Takeshi Idezawa, CEO – Line Corporation
- Paul Hainsworth, CEO – Open Garden
- Stéphane Richard, CEO – Orange
- Anthony Levandowski, CEO – Otto
- Alexey Moiseenkov, CEO – Prisma Labs
- Denis Sverdlov, CEO – Roborace and Charge
- H.E. Dr. Aisha Butti Bin Bishr, Director General – Smart Dubai
- Masayoshi Son, Founder, CEO – SoftBank
- David Nabarro, Special Adviser of the United Nations Secretary-General on the 2030 Agenda for Sustainable Development
- Ajit Pai, Chairman – U.S. FCC
- João Barros, CEO – Veniam
Women4Tech at Mobile World Congress
The GSMA has unveiled an important new programme designed to address the persistent gender gap in the mobile industry: Women4Tech (W4T). Comprising a series of events and activities over the four days of Mobile World Congress, Women4Tech focuses on increasing the inclusion of women in the mobile industry and showcasing best practices and industry action for female leadership in the digital age. Women4Tech supports the UN Sustainable Development Goals, particularly SDG 5 (Gender Equality).
A central element of the programme is the Women4Tech Summit, which is scheduled for Thursday, 2 March and will explore four key themes: “Women Empowering Technology”, which looks at gender equality and career development; “Women Encouraging Technology”, which centres on mentoring and youth education; “Women Transforming Technology”, which focuses on women in communication and vertical sectors; and “Women Innovating in Technology”, which examines women as entrepreneurs and innovators. Accenture has been confirmed as the Headline Sponsor for the W4T Summit.
Beyond the Summit, the W4T programme includes activities such as Women4Tech Speed Coaching and Networking sessions; the Women4Tech Glomo Awards for “Outstanding Achievement in Mobile Industry Leadership”; specialised MWC Tours; a Women4Tech panel on Mobile World Live TV; and Women4Tech initiatives at 4YFN.
4YFN – Launch of ‘4YFNetwork’, an Entrepreneurs Matchmaking App
This year, the Four Years From Now (4YFN) programme will showcase distinct themes for each day of the event: Disrupted by Mobile, which addresses how mobile improves society and people’s lives; the Internet of Things, which is designed to help enterprises to improve through mobile innovation and data analysis; and Digital Media, which focuses on education and communication.
4YFN Barcelona 2017 promotes interaction between participants and this year has also launched a matchmaking app called ‘4YFNetwork’. The app will be used for the first time to bring entrepreneurs closer to potential corporate partners and investors. Additional networking opportunities this year include specialised sector networking for start-ups, entrepreneurs, investors, corporations and potential clients within the ‘Founders and Investors’ area, as well as Start-up Pitching Sessions and Industry Networking Sessions.
4YFN Barcelona 2017 will host more than 100 talks by more than 270 industry leaders including speakers such as Terry von Bibra, Global Manager EMEA at Alibaba; Fernando Fanton, CTO of Just Eat; Michael Spiegelman, Director of Product Innovation for Growth & Acquisition at Netflix; and Sir Martin Sorrell, CEO of WPP Group. Additionally, respected investors will be present at 4YFN, such as Tim Draper, Founder of the seed investment company Draper Associates, and Dov Moran, one of the inventors of the USB memory stick and Managing Partner at Grove Ventures.
Youth Mobile Festival Barcelona – Fashion Tech Show ‘ECOcyborg’
As part of the newly launched Youth Mobile Festival (YoMo), the GSMA and the Mobile World Capital Barcelona announced a new event, the IED Barcelona Fashion Tech Show ‘ECOcyborg’, which will showcase the future of fashion. The show is promoted by IED Barcelona Design University creative director Alexandra Murray-Leslie and Fashion School Director Julia Weems. During the four days, wearable technology designed by IED students will be displayed in live art performances that will take place twice a day at 11:30 and 12:30 in the YoMo Theatre, Fira Montjuïc.
YoMo Barcelona, which will be held 27 February – 2 March 2017 at Fira Montjuïc, has been created to inspire young people to pursue education and careers in science, technology, engineering, art/design, and math (STEAM) disciplines.
The Mobile World Congress is the cornerstone of the Mobile World Capital, which will be hosted in Barcelona through 2023. The Mobile World Capital encompasses programmes and activities that span the entire year that benefit the worldwide mobile industry.