Huawei Bolsters Smartphone Range with Launch of Ascend Mate2 During CES 2014
Reinforcing its position as one of the world’s top smartphone brands, Huawei—a leading global information and communications technology (ICT) solutions provider—has officially revealed the much-anticipated Huawei Ascend Mate2 4G smartphone during this month’s 2014 Consumer Electronics Show (CES)—one of the world’s largest annual tradeshows for new technology innovations.
The 4G LTE-enabled smartphone is Huawei’s new super performer that gives users more power and a bigger screen to seize opportunities at every moment. With its 6.1-inch IPS screen, long-lasting 4050 mAh battery, and 5-megapixel front-facing camera, the Ascend Mate2 4G is perfect for enjoying more non-stop entertainment and has enough power to watch six movies or listen to up to 100 hours of music on a single charge.
“With the Ascend Mate2 4G, we are bringing the benefits and convenience of superfast connectivity to people everywhere,” said Colin Giles, Executive Vice President, Huawei Consumer Business Group. “The Ascend Mate2 4G is power-packed for the mobile generation who want non-stop entertainment on the go, such as the ability to snap and download photo albums in seconds or use their smartphone as their mobile office.”
Over the past year Huawei has quickly risen the ranks of the smartphone industry with the latest reports from IDC and research firm Strategy Analytics both indicating that Huawei held the third largest market share in the global smartphone arena as of Q3 2013, racing ahead of major competitors.
One of the devices that has spurred Huawei’s rise was the success of the company’s first generation of the Ascend Mate smartphone. Launched in 2013, at the time it was the world’s largest smartphone and the first ever to be available in the now popularized 6.1-inch size.
The Ascend Mate2 4G features a powerful quad-core 1.6 GHz processor and a unique power saving technology that improves performance by more than 30% compared to other smartphones in its class. The Ascend Mate2 4G is 9.5mm slim and its stylish shape and ergonomic casing lets the phone fit comfortably in the palm of the hand.
On the software front, the smartphone comes with Huawei’s proprietary Emotion UI 2.0. The intuitive user interface features Huawei’s One-Hand UI to enable single-handed operation, made easier with a 79% screen-to-body ratio. Its Floating Window function gives multi-taskers access to notes, messages, calendar and calculator at any time, and Huawei’s Simple UI aids easy customization; perfect for those who like to keep their homescreen simple. Ensuring convenient use at all times, the smartphone’s Gloves Mode functionality supports use when wearing gloves and Driving Mode enables voice activation when on the road.
At 6.1-inches, the Ascend Mate2 4G’s large screen is ideal for viewing documents, watching movies or browsing pictures. Users can spontaneously snap and view photos with the smartphone’s 13-megapixel BSI rear-facing camera featuring 2.0 aperture, enabling crystal clear and professional-quality photos whatever the occasion. Turn the smartphone around and the 5-megapixel front-facing camera with vertical panorama and Auto-Face Enhancement, broadens pictorial horizons to create a fun-filled ‘selfie’ experience.
Huawei ,Bolsters, Smartphone , Ascend Mate2, CES 2014