Huawei launches strategic channel plans to drive technology market in 2014

Huawei launches strategic channel plans to drive technology market in 2014Huawei, a leading global ICT solutions provider has announced that it will build upon the strength of its Middle East channel partner network, offering specialized training and technical knowledge to empower its partners to identify opportunities for growth in 2014. The ICT company will launch plans to its partner network at its Channel Partner Summit, taking place on March 19th at Jumeirah Beach Hotel, Dubai.

Huawei has re-aligned its channel strategy based on key trends that are affecting the region’s enterprises, identifying opportunities to affect notable change through the implementation of mobility, big data and network agility technology. This includes helping its partners to focus on medium-sized businesses in hospitality, healthcare, education, retail and manufacturing sectors.

In validation of this direction, IDC recent research shows that nearly 60 percent of enterprises in the GCC do not currently have a mobility strategy and identified network agility and security as the most important ICT need of regional business[1]. Additionally, the market intelligence firm identified the next adopter of big data solutions will be the midmarket enterprise sector, an opportunity that lies directly within the channel.

Huawei formed its channel strategy around these core development areas, offering the right training and support network in order that its channel partners can be empowered to offer these services to a wider variety of enterprises in the region.

Peng Zhi Feng, Regional Channel Director, Huawei Enterprise, Middle East commented: “This year we will strengthen the support network for our channel partners, offering them the right tools, training and expertise that will empower them to grow our enterprise ICT offering in the region. Our goal is to continue working closely with our trusted partners to help shape the enterprise landscape and drive technology innovation around key business trends. The Huawei Partner Summit provides us the perfect platform to launch this strategy and gives us the opportunity to engage with our partners, stakeholders and customers in the Middle East.”

Providing the latest business updates on Huawei’s key development areas in 2014, the summit will include in-depth panel discussions around innovation areas including mobility, network agility and big data.  Additionally, Huawei will be launching its latest  storage technology, set to pioneer and  ride the big data wave, for companies looking to capitalize on the avalanche of information generated to their competitive advantage.

In recognition of the excellent work that its channel partners have conducted over the course of 2013, the event will also host the first Huawei Channel Awards ceremony, with a view to recognize partners who have made exceptional contribution to develop its Channel business in the Enterprise market. Four categories will be awarded including Best Contribution, Best Breakthrough, Best Joint Growth and Best Salesperson of the year.

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