Internet domain name revolution is coming

A plan to make one of the biggest changes yet to the internet’s domain name system has been approved by ICANN’s Board of Directors.

The Board has approved a plan to increase the number of internet address endings or generic Top-Level Domains (gTLDs) from the current 22, which includes such familiar domains as .com, .org and .net.

Domain names could now end with virtually any word in any language, which will allow brands and businesses to market and advertise themselves in new ways.

“ICANN has opened the internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind,” said Rod Beckstrom, president and CEO of ICANN.

Every business with an online presence could be affected by the new system, which will change the way people find information on the internet.

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