Manchester United’s Park Ji Sung joins hands with now TV to promote 2011 U.S. Tour
Manchester United’s world famous Asian football star, Park Ji Sung, and Commercial Director, Mr. Richard Arnold, are visiting Hong Kong to promote Manchester United’s (Man Utd’s) partnership with PCCW and strong content line up on MUTV (Channel 640), the official TV channel of Man Utd.
MUTV will deliver live and exclusive coverage of Man Utd’s 2011 U.S. Tour. Currently, the channel offers recorded coverage of Man Utd. matches in the Premier League and UEFA Champions League, and a wide range of exclusive content of the world’s most popular football club.
Between July 14 and July 31 (HK Time), MUTV will offer comprehensive coverage of four key matches of the club’s U.S. Tour, with the kick-off match against New England Revolution in Boston. It will also play against other Major League Soccer clubs in Seattle and Chicago, and finish with a showdown with the winner of this year’s UEFA Champions League – FC Barcelona in Washington D.C., an exciting repeat of the recent final in Wembley.
In addition, for the first time in Hong Kong, Man Utd. has teamed up with now TV in the production of a new TV commercial featuring star players Dimitar Berbatov, Paul Scholes, Patrice Evra, and Antonio Valencia to promote the 2011 U.S. Tour and MUTV. Starting from July, Man Utd. fans should stay tuned for this unique localized commercial featuring their favorite players.
Mr. Richard Arnold, Commercial Director of Manchester United, said, “Asia is a major growth region for Manchester United and Hong Kong has a significant amount of fans to support the club. With the successful launch of MUTV on now TV last year, our fans can keep up to speed upon our latest news with exclusive interviews and programs. I am sure that now TV delivers the perfect platform to all the fans and football lovers, and at the same time provides them the first class and ultimate experience.”
Ms. Janice Lee, PCCW’s Managing Director of TV & New Media, said, “Our strong partnership with Manchester United has brought fans’ favorite Park Ji Sung to Hong Kong, and our broadcast of MUTV enables us to bring to viewers star actions, be they on their home turf or during overseas tours such as this year’s U.S. Tour. We look forward to further strengthening our cooperation in the future.”
As the Official Integrated Telecommunications Partner and Official Broadcast Partner of Man Utd. in Hong Kong, now TV has the exclusive rights to MUTV, MUTV Online and MU Mobile contents.