MWC 2016: Insights from Ericsson (Day1)
Mobile World Congress has now kicked off, with GSMA expecting more than 94,000 attendees during the week, all gathered in Barcelona to get a comprehensive industry update. Hottest topics this year are Internet of Things (IoT) and 5G. On the event show-floor across all exhibitors there is also high consumer focus on wearables, virtual reality and – more unexpectedly – some connected pet solutions (!)
We expect close to 10,000 guests in the Ericsson stand during the show and some 8,000 hours of demonstrations.
Ericsson on stage today
President and CEO Hans Vestberg opened the show with the media and analyst briefing in Ericsson stand with focus on partnerships. He highlighted our agreements with 20 major operators around the world to work together on 5G and launched an IoT transformation offering. In cloud, partnerships were announced with Amazon Web Services (AWS) to accelerate cloud transformation for service providers and with Quanta Computer to globally industrialize the cloud. 73 working days into the partnership with Cisco have generated close to 200 customer engagements with multiple customer wins and launch of new offerings.
Vestberg also joined the GSMA keynote “Mobile is: Disruption” with CEOs from AT&T and Intel, discussing 5G, IoT and Cloud inside and beyond the telecom industry. All executives stressed importance of detailing use and business cases. The exchange included a playful gadget competition, with the speakers showing a 5G chipset (Ericsson), a 15USD LTE chipset (AT&T) and a 10 USD chipset (Intel). Both Ericsson and Intel showcased some flying devices (a quadcopter and drone, respectively.)
Commentary from GSMA keynotes
There was a continued sense of industries in rapid convergence, exemplified by Ford’s President and CEO, Mark Fields, stating his company is moving from being an “auto company” to an “auto and mobility company.” On the topic of smart cities, AT&T stated that everybody needs to protect the data from the edge to the cloud, an area where service providers can play. The panel agreed the first business opportunities will likely be found in the area of transport. In the session discussing analytics, the conclusion was “if data is the new oil, operators have been sitting on some immense reserves for years.”
Other Ericsson activities of the day
Ericsson joined a roundtable debating Data for Development as well as a leadership workshop in the GSMA Ministerial Program on how and where newly identified harmonized spectrum will be released. Ericsson hosted an energy efficiency roundtable, a joint Ericsson and Cisco media and analyst briefing, and a press seminar on the topic of IoT.
Three launches today: IoT Transformation – for operators to monetize IoT; Ericsson Dynamic Service Manager – a result of the Cisco partnership that dynamically optimizes the resources in multi-vendor, multi-domain networks; and Hyperscale Now – a software-defined infrastructure to industrialize cloud. Find all recent Ericsson launches here. In addition, Unified Delivery Network was announced today – an ecosystem with service providers and content providers to transform the Content Delivery Network market.
Cisco and Ericsson confirmed close to 200 customer engagements since the partnership was announced. Amazon Web Services (AWS) and Ericsson formed a global alliance to accelerate cloud transformation for telecoms service providers. Quanta Computer and Ericsson will help scale the design, development and manufacturing of datacenter solutions.
Other Ericsson announcements from day1 are with AT&T, Google, Qualcomm, Geely, Verizon and Aster.