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now TV enhances Indian entertainment lineup

now TV is enriching its entertainment content lineup, especially for South Asian audience, with the launch of COLORS (Ch. 780), Zee Cinema International (Ch. 781), and Bollywood blockbuster movies on Video Express First, a pay-per-view on-demand service on now TV.

COLORS is a 24-hour general entertainment channel exclusively available on now TV with reality TV, dramas, game shows, and licensed Indian versions of popular programs such as Got Talent and Fear Factor. Zee Cinema International is the leading Hindi movie channel from India’s Zee Network with an extensive library of blockbuster movies with English subtitles including multi-award winning hits like Jab we Met, Dil Chahta Hai as well as the recently released Double Dhamaal, Chalo Dilli and many more.

In addition, customers can watch big hit Bollywood movies distributed by Eros International Plc, a leading distributor of Indian filmed entertainment, on a pay-per-view basis via now Video Express First service. Hot movies such as Dabangg, the box office number one in India in 2010, will be launched soon while Ready, the second highest ever weekend grossing movie in India, is already available.

Ms. Janice Lee, PCCW’s Managing Director of TV & New Media, said, ”With the addition of Zee Cinema International, COLORS, and Bollywood movies on Video Express First, now TV is now offering a total of seven top-class Indian channels and a Bollywood movies video-on-demand service. It demonstrates our commitment to providing our customers across the community with the best entertainment programs.”

Mr. Gaurav Gandhi, Viacom18’s Head of International Business, said, “We are excited to expand our distribution base in South East Asia and reach out to the Hong Kong audiences through now TV. There is a huge and growing demand for Hindi general entertainment channel content in overseas markets as Hindi-speaking communities living overseas would like to stay connected to their roots and watch the same programming that their family back home enjoys. In just three years since it launched in India, we have managed to expand & strengthen COLORS’ overseas distribution base to close to 40 countries.”

Mr. Tarun Mehra, Zee Network’s Business Head of Asia Pacific, said, “The launch of Zee Cinema International on now TV platform demonstrates our commitment to providing Hong Kong viewers with the best of Indian cinema. This channel with English subtitles will eliminate the language barrier for all Bollywood lovers who can now enjoy their favourite movies at home.”

Mr. Kumar Ahuja, Eros International Plc’s Senior Vice President of Business Development, said, “It gives us great pleasure to join hands with now TV, one of the biggest IPTV platforms in Hong Kong, to launch our content. With the increase in demand for on-demand consumption, we see this as a great opportunity to enter into strategic alliances and expand markets for Eros’ movie content worldwide.”
Zee Cinema International and COLORS are available on now TV for a monthly fee of HK$65* each. now Video Express movies will be charged from HK$25* each. For offer details, please call PCCW’s hotline on 2888 0008.

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