now TV expands international distribution footprint
Launches premium channels on Cable Thai Holding’s pay-TV platform
PCCW Media Limited, the operator of now TV, Hong Kong’s largest quad-play pay-TV provider, has entered into an agreement with Cable Thai Holding Public Company Limited (CTH), the first and largest broadband cable operator in Thailand, to distribute three now TV brand channels on CTH’s pay-TV platform. This new agreement is the second milestone in now TV’s international expansion roadmap, following its foray into Malaysia in October.
Starting from February 2013, CTH’s customers can enjoy the following premium Chinese-language content:
- now International offers an array of high quality cooking, lifestyle, travel programs, along with a wide selection of popular variety shows and entertainment news programs of now TV. Produced in HD quality, these programs are tailored for middle-income group viewers who appreciate higher quality of life. Some of the most popular productions include One Life One Earth, 18/22, Chef Corner, Station 102 and You are the Queen.
- now Mango, a joint venture between now TV and Hunan Broadcasting System, is not to be missed by anyone looking for a close encounter of the A-list artistes from mainland China, Hong Kong and Taiwan – Zhang Ziyi, Aaron Kwok, Faye Wong and Shu Qi are just some of the stars appearing in the interview talk shows of Happy Camp and World of Women. The channel also carries top-rated Chinese entertainment and variety programs with pop stars and celebrities from the region.
- now HaiRun is a drama series channel broadcasting high-quality productions of Hairun Media which feature renowned artistes from mainland China and Hong Kong. Series including The Era of Late Marriage and Special Citizen are just some examples of its attractive lineup.
Ms. Janice Lee, PCCW’s Managing Director of TV & New Media, said, “The partnership with CTH, an energetic and fast growing pay-TV player in Thailand, follows hot on the heels of our launch in Malaysia. We are confident that our now-branded premium content will be highly welcomed by the Chinese communities in Thailand. In addition to that, the channels will also be subtitled and dubbed into Thai language to cater to the local audience. We look forward to further expanding our distribution footprint to other countries.”
Mr. Wichai Thongtang, CTH’s Chairman, said, “We are very pleased to welcome now TV into our CTH family. As CTH is re-launching its brand and operation with the new digital broadband network, we will grow from a merely 16 channels to 120 channels – over 70 premium channels. Adding three new now TV channels to our repertoire will help enhance our drama series and variety programs. We are certain that Thai audience will enjoy now TV’s premium quality content. We hope that our partnership with now TV will prove to be a success for both of us.”