now TV wins exclusive rights for Barclays Premier League

now TV, Hong Kong’s largest quad-play pay-TV provider, today announces that it is entering into an exclusive negotiating window, under a standstill agreement, to finalize exclusive multi-screen rights to broadcast in Hong Kong the Barclays Premier League (BPL) for three seasons commencing from the 2013/14 season.

Further to the standstill agreement, now TV expects to conclude the final agreement at the earliest possible opportunity, which would allow it to broadcast the BPL games covering a total of 380 matches on now TV in both HD and SD formats, VOD as well as on other platforms of PCCW’s unique quadruple-play service including Internet, eye and PCCW mobile.

now TV would also enable its customers to enjoy BPL matches on-the-go via multiple devices with its now Player app.

Ms. Janice Lee, PCCW’s Managing Director of TV and New Media, said, “We welcome the return of BPL to now TV. BPL is one of the most prestigious football leagues in the world and to successfully regain the rights is a demonstration of our commitment to bringing top-class sports content to our customers with superior viewing quality. We took a disciplined approach in submitting our bid, and we are confident that the addition of BPL will bring a positive effect to our customer growth and operational results.”

Apart from BPL, now TV offers customers an exciting lineup of other popular football events including La Liga, English FA Cup and J League. In addition, now TV also answers the needs of sports fans with NBA, Australian Open, French Open, US Open, Wimbledon Championships, ATP World Tour, Formula 1, PGA Tour, BWF Super Series, World Snooker Tour, and The Masters.