Orange completes the acquisition of the Liberian mobile operator Cellcom
Liberia will now become the 20th country in Africa and the Middle East to join the Orange group
Orange announced that it has completed the acquisition of 100% of Cellcom, Liberia’s leading mobile operator(1), through its subsidiary Orange Côte d’Ivoire.
Less than three months after signing the agreement with Cellcom Telecommunications Limited for the acquisition of its Liberian subsidiary, Orange has obtained all the official approbations necessary to complete the transaction. Cellcom Liberia has 1.4 million customers.
Liberia will now become the 20th country in Africa and the Middle East to join the Orange group. With a population of 4.3 million people and relatively low mobile penetration rate (66% of the population), the country has a high-growth potential for Orange.
Over the next few months, Liberian customers will benefit from the arrival of Orange, one of Africa’s leading players in the telecoms’ industry. Orange will provide its marketing expertise and world-class technical capability to further strengthen the operator’s established network and enhance customer service.
This acquisition is part of the international development strategy of Orange, which aims to accelerate growth by entering new emerging markets with high potential. This will enable Orange to strengthen its positions in Africa, where almost one in ten people are already customers.
Orange is one of the world’s leading telecommunications operators with sales of 39 billion euros in 2014 and 157,000 employees worldwide at 30 September 2015, including 98,000 employees in France. Present in 28 countries, the Group has a total customer base of 263 million customers worldwide at 30 September 2015, including 200 million mobile customers and 18 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.
(1) Based on the number of subscribers at end December 2015