QuarkSe and Etisalat demonstrate eSIM-enabled supercar at GITEX


QuarkSe, an eSIM solutions and niche application provider for the Internet of Things (IoT), has launched the first eSIM enabled electric car in the world in partnership with Rimac and Etisalat in UEA. This is will also be the first time a supercar has been eSIM-enabled too. The supercar with the eSIM download and its activation process was demonstrated at GITEX 2016 in Dubai.

“Etisalat is a market innovator and is pleased to work with partners such as RIMAC and QuarkSe to develop the new generation of connected cars. Etisalat is always in the forefront of innovation ” said Rashed Majed Al Abbar, Vice President Consumer Innovations of Etisalat.

eSIM will gradually replace the classic physical SIM card. It will enable a quick and easy activation process for a much wider array of devices than before – such as wearables, smart metering, smart city elements and cars as well as mobile phones, laptops and tablets.

“Allowing our customers to connect their Rimac Concept S supercar for telematics and support with the best network at any location and to use the mobile number they wish is in line with our promise to deliver the best customer experience with state-of-the-art technology,” said Mate Rimac, founder and CEO of Rimac Automobil. “QuarkSe is supplying a disruptive solution to the industry and we are glad to have Etisalat as the first mobile operator to deliver eSIMs over the air to our cars” he said.

“By adopting the new eSIM Phase 2 GSMA standard of, Etisalat, QuarkSe and Rimac are leaders in the next generation of mobile services. We are in the frontiers of technology adoption aiming to deliver outstanding customer experience with our local profile assistant (LPA) software module” said Luiz C. G. Silva, CEO of QuarkSe. “This is an epochal market shift – the eSIM will be present in 90% of the devices in 5 years; from wearables to cars and QuarkSe will support this transition to a more flexible mobile ecosystem ” he added.