Two thirds of Arab Satellite TV channels have online sites
During August 2013, the Arab Advisors Group examined 658 fully operational FTA satellite TV channels targeting the Arab World to research their online presence. Of the analyzed stations, 68% (448 channels) have an online presence.
Spurred by the increasing uptake of the Internet service in the Arab World, many channels in the Arab TV industry have established an online presence. The Arab Advisors Group analysis reveals that 83% of channels with an online presence have an enhanced presence. An enhanced online presence includes channels that have corresponding portals. The portals portray the channels’ services and the integration between the satellite channel and its online presence is strong. Moreover, a number of satellite channels with basic online presence (where the integration between the satellite channel and its content and service availability is relatively weak) demonstrate their intention of enhancing their online services.
“The results show that a majority of the 448 channels that have online presence lean more towards an enhanced online presence. Furthermore, 21.7% of channels with an online presence generate online revenues from their supporting online presence, such as: online advertisement, online shopping …etc.” Ms. Hind Qweider, Arab Advisors Senior Research Analyst wrote in the report.
“Almost 42.7% of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. 20.2% of the channels that have online revenue generating features have an enhanced online presence.” Ms. Dalia Haddad, Arab Advisors Research Analyst added.
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The Arab Advisors Group’s team of analysts in the region has produced close to 3,700 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
#Arab Advisors Group# Arab Satellite# online sites# TV channels