"CommunicAsia-2016"

Next generation UHDTV on display at CommunicAsia 2016

MEASAT, ATEME, BBright, MStar and Newtec to deliver High Dynamic Range (HDR) UHD TV over satellite – the future of Ultra High Definition

MEASAT Global Bhd (“MEASAT”), ATEME, BBright, MStar Semiconductor and Newtec announced a live-over-satellite demonstration of Ultra High Definition (“UHD”) with High Dynamic Range (“HDR”). The pioneering showcase, on display at the MEASAT’s booth, 1T3-01, CommunicAsia 2016 from 31 May to 3 June, will provide viewers with an up-close view of next-generation UHD TV.

"Yau-Chyong-Lim-CCO-MEASAT"

Yau Chyong Lim, CCO – MEASAT

HDR dramatically improves picture quality with a wider range of richer colours, brighter whites and deeper darker blacks, giving the picture a more exciting ‘dynamic’ look.
“MEASAT, and our technical partners, are on the cutting-edge of broadcast distribution technology,” said Yau Chyong Lim, Chief Commercial Officer, MEASAT. “Customers interested in distributing UHD HDR are now assured of a viable distribution model via satellite with the expertise of MEASAT and our technical partners,” Yau added.

The demonstration will be HEVC-encoded at 50fps with 10-bit colour depth broadcasted with DVB-S2X at 25 Mbps. The feed is delivered via the MEASAT-3a satellite located at the 91.5°E orbital slot.

“ATEME is pleased to support this innovative live UHD-HDR demonstration over satellite with its TITAN solutions”, said Rémi Beaudouin, Vice President of Marketing, ATEME. “TITAN Live is a pure-software encoder-transcoder that supports resolutions from mobile devices to 4K with the highest video quality at minimum bitrate. It also supports all HDR flavours with the recent integration of HDR10, HLG, Technicolor, and Dolby Vision technologies.”

“HDR offers a significant visual advantage in perceived user experience for UHD TV, and BBright’s production playout solutions are now ready to deliver the best UHD HDR content in 24/7 operations. This technical achievement between several technical ecosystem partners and MEASAT demonstrates that linear UHD channels are now more attractive than ever and ready to be widely adopted for satellite delivery to consumer homes,” said Guillaume Arthuis, Chief Executive Officer, BBright.

“MStar is excited to be part of this innovative technical demonstration” said Dennis Lai, Sales Vice President, MStar. “The successful live broadcast of HEVC 4K HDR content over satellite affirms MStar as the leader in Application Specific IC (ASIC) used in the latest STB. Our products are compatible, stable and able to meet our partner’s business goal as we are able to produce 4K HDR receivers at a much lower cost”.