PCCW Media’s Viu OTT garners Gold Award for Best Mobile App in HKICT Awards 2016
PCCW Media’s OTT mobile video entertainment platform, Viu, has gained good traction by providing innovative content and experience and has garnered the much coveted Gold Award for Best Mobile App in this year’s HKICT Awards.
Viu is a free app available for download at the App Store for iOS devices and Google Play Store for Android devices in Hong Kong. Users can enjoy flexible, ready access to premium quality content which is streamed or pre-downloaded for viewing on their mobile devices such as smartphones and tablets. Available content includes latest popular TV dramas and variety shows from Korea, Japan, mainland China and Taiwan. In Hong Kong, Viu offers Traditional Chinese subtitling as fast as 4 hours after Korea telecast for selected latest Korean drama series.
Janice Lee, Managing Director of PCCW Media Group, said, “We are very honored to receive the Gold Award for Best Mobile App in this year’s HKICT Awards. Winning this award against a host of strong contenders bears testament not only to the popularity of our app among consumers but also to the recognition of Viu as a truly outstanding and innovative ICT invention and application by the industry and the Awards’ professional adjudicators panel. Kudos to my committed team members who work relentlessly on developing and marketing the product, it is also encouraging to see Viu’s successful rollout in Singapore, Malaysia and India this year following the Hong Kong launch.”
Since its launch last October, Viu has quickly established itself as the preeminent mobile platform for viewing Korea drama online. The latest Korean drama series, “Descendants of the Sun”, is sweeping across Asia and creating mega excitement.
By early April, Viu has recorded over 1.2 million downloads in Hong Kong within six months after its launch last October. It has consistently been ranked first on the App Store and Google Play Store charts for free apps on iPhone, iPad and Android phone. To enhance a seamless viewing experience, Viu provides additional features such as free stream to download and personalized viewing history data across multiple devices.
Ms. Lee added, “Reaching 1.2 million downloads of Viu is indeed a milestone which is very encouraging to our team. It is reflective of the wide support of our app among consumers. Searching and accessing entertainment online through mobile devices is popular today so I have every confidence that Viu’s success will be replicated in other markets. Our vision is to provide consumers with the best entertainment befitting their lifestyle.”