PTCL storms Karachi with customer engagement and awareness activities

In a massive brand activation drive, Pakistan Telecommunication Company Limited (PTCL) held a week long customer engagement and awareness campaign in various areas of Karachi.

Creative outdoor advertisements were erected in major commercial hubs of Dhora Jee Market, Liberty Tariq Road, Bahadarabad Market, Raza Market (Malir), Kaybies Chorangi, Urdu Bazaar, Paper Market, Rembo Center, Johar Square, Zainab Market, Gul Plaza, Regal Chowk, Nipa Chowrangi, Yousuf Plaza, Sunday Bazaar Gulshan, Café Pyala, Al-Noor Masjid and Arshi Cinema depicting PTCL latest 3G EVO wireless broadband products and Vfone wireless products.
The town storming campaign also featured stalls and kiosks set up at various universities, including Karachi University, Abdullah College, NED University, Katoon-E-Pakistan College and Iqra University where students experienced PTCL’s innovative products and latest packages through live demonstrations given by PTCL staff.
The campaign featured comprehensive door to door marketing by highly trained and courteous PTCL staff offering customers firsthand experience of PTCL products and services. The campaign covered Azam Basti, Sultanabad, Nasir Colony, Lucknow Society, Durl Salam Society, Sindhi Muslim Chorangi, Akhtar Colony, Kashmir Colony, Mohamedabad Gate, Main Gazari Road, Nasir Colony, Panjari Para, Kachi Colony, Pakistan Chowk, Hazara Colony, Nasir Shaheed Park, Baitul Mukkaram, Nayab Masjid Dhakana and Gulshan-E-Maymar areas.
The activity received tremendous response from the people of Karachi. Customers also placed orders by taking advantage of this door to door marketing campaign.