LaLiga has signed mobile technology company Mondia group as its technology and commercial partner for the creation of LaLiga Xtra, it’s first-ever subscription-based mobile platform, to offer exclusive content and experiences to sports fans.
Through an agreement with Orange group, the platform will be made available in the coming months to the operator’s millions of customers in the Middle East and Africa regions. This is the initial roll-out of the platform and Mondia will continue to distribute the offering through other partnerships across the globe.
Users of LaLiga Xtra will be able to choose daily, weekly, or monthly subscription packages and will find a multi-language platform rich in exclusive content and experiences for football fans. It includes video, images, articles, and infographics as well as upcoming fixtures and in-depth player and club info.
In addition, users can play games such as quizzes, a prediction challenge, and LaLiga’s fantasy football game, with the option to compete against other users. Exclusive interactive experiences will also be on offer to LaLiga Xtra subscribers, including the chance to take part in a live chat with a LaLiga Ambassador.
There are 70 countries lined up to host this platform with availability for each country to be announced over the coming weeks and months. The platform will be available on desktop, mobile, and tablet devices and will be hosted within the Orange ecosystem.
Speaking about this launch, Óscar Mayo, LaLiga’s Head of Business, Marketing and International Development, said: “This is an exciting venture between two organizations with an extensive global reach and the desire to build communities of football fans through engaging content and new experiences. We want to entertain fans all week long, not only during the 90 minutes of a match, and we are convinced that LaLiga Xtra will achieve this. Our goal has always been to get closer to fans across the Middle East and Africa to show everything that Spanish football has to offer. We’re excited to continue building these connections by working with Mondia and the Orange group.”
Mondia has reached 1.4 billion global users and counting, having worked with brands such as Disney, Nintendo, Sony, Universal, and various telecommunications companies. In this case, Mondia will organize integrations between LaLiga and Orange and will develop, manage, and maintain the platform.
