Indosat Ooredoo has been named the 6th fastest growing telecoms brand globally by the Brand Finance Telecoms 150 2021 report. Indosat Ooredoo’s brand value increased by 31% in 2020, the second consecutive year of double-digit growth.
Despite the challenges due to the global COVID-19 pandemic, Indonesia’s leading digital telco has continued to deliver growth momentum in 2020, expanding its subscriber-based and data traffic volume. During the year it has invested to optimise the performance of its 4G network to meet the growing demand for data and launched innovative new digital offerings to support the transition of customers to online lifestyles.
Indosat Ooredoo’s commitment to ensuring customers have the best mobile experience possible has contributed to a significant and accelerating increase in cellular market share in Indonesia in 2020 and the significant strengthening of overall brand value reported by Brand Finance.
Speaking on the growth in brand value in 2020, President Director and CEO Indosat Ooredoo, Ahmad Al-Neama said: “We are delighted to confirm that Indosat Ooredoo has been named among the fastest-growing telecoms brands globally. Our brand value has been increasingly significantly for the last two years and this growth momentum means that we are on track to become the strongest telecoms brand in Indonesia in the future. The strength of our brand reflects our commitment to our customers and to providing simple and relevant products that help them navigate the challenges created by the transition to online lifestyles. As we look to the future, we will continue to implement the strategy that has led our success and empowered us to play a significant role in supporting Indonesia’s transformation into a digital nation.”
Industry valuation and strategy consultancy Brand Finance produces the rankings list annually according to valuations of telecommunications companies across the globe. Brands are first evaluated to determine their strength – based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation – and this strength is then used to quantify the brand’s value, by calculating the proportion of a business’s revenue that is contributed by the brand. Information from each process is used to create rankings of the world’s most valuable telecoms brands.
