Eutelsat Group and MuxIP, the pioneer in next-generation media SaaS technologies for ad-supported streaming, announce an innovative strategic initiative, bringing together a selection of global sports channels from FAST (Free Advertising Supported TV) platforms around the world, via satellite to audiences in Europe, the Middle East and North Africa (“EMENA”).
In a first-of-its-kind agreement, MuxIP is distributing an initial selection of FAST channels, free-to-air for audiences and advertisers across EMENA, on Eutelsat’s flagship HOTBIRD satellites at 13° East. The first three channels to be launched under this new agreement are World Poker Tour, covering internationally televised events, with exclusive content, hosted commentary and analysis, Cricket Gold drawing on 40 years of classic cricket action and Outdoor Channel, celebrating life in the great outdoors and the personalities that go with it.
The channels are currently distributed on FAST platforms in the US, Canada, Australia, India and other parts of the world. Under this partnership, versions customised for European audiences, will now be distributed in the UK, continental Europe, the Middle East and North Africa.
Laurence Delpy, President of Eutelsat’s Video Business Unit, said: “We are delighted to collaborate with MuxIP on this innovative initiative. Thanks to the extensive reach of satellite, we are able to increase the distribution of these sports TV channels from around the world, bringing them free-to-air to new audiences beyond terrestrial networks, supported by advertising aligned with the FAST Industry”.
Frank Brown, MD International at MuxIP, added: “For these channels, the integration of the exploding FAST industry together with the expansive reach of satellite is an extremely powerful combination. The relevant audiences and advertisers will all benefit enormously from the launch of these unique TV channels in the EMENA regions.”
