Oman is rapidly accelerating its digital future, in line with the country’s Vision 2040. Omantel, the nation’s leading telecommunications provider, is at the forefront of this transformation. With a strategic focus on 5G Fixed Wireless Access (FWA), Omantel connects communities and drives economic growth and innovation.
Hani Al Mukhaini, Senior Manager of Network Design at Omantel, speaks with Teletimes International in an interview about the company’s 5G FWA plans on the sidelines of the Global Mobile Broadband Forum 2024 (MBBF 2024) in Turkey.
Omantel’s Customer-centric strategy
Omantel Oman has adopted a comprehensive strategy to address the unique needs of the Omani market and enhance the success of its 5G FWA offering. “We have focused on network optimization, leveraging advanced technologies like millimeter wave and carrier aggregation to deliver high-quality service,” explains Hani Al Mukhaini, Senior Manager of Network Design at Omantel. The company has strategically partnered with device manufacturers to ensure a wide range of compatible devices are available for customers. In terms of pricing, Omantel has tailored its pricing plans and bundled services to meet the specific needs of different customer segments in Oman. The company has invested in customer education and support to ensure a seamless transition to 5G FWA and enhanced user experiences.
Challenges and Opportunities in the 5G landscape
The Middle East region presents both challenges and opportunities for the deployment and scaling of 5G FWA services. On one hand, the region’s growing population and increasing demand for high-speed internet connectivity provide significant opportunities. However, infrastructure limitations, harsh terrain, and increased competition also pose challenges that must be addressed. “In line with our steadfast commitment to meeting customer expectations, our continuous investment in 5G infrastructure and technology has enabled our growth. Our extensive network coverage and capacity optimization coupled with attractive 5G data plans has allowed us to deliver the best-in-class experience for our customers,” states Dr. Hashmi. Omantel’s dedication to providing superior service, combined with attractive data plans, has fueled the growth of 5G traffic and cemented Omantel’s position as the primary operator of choice in Oman.
Ushering in 5G-A
The 5G-A era is set to unlock new opportunities and transform the technology landscape across the region. Omantel is gearing up for the dawn of 5G-A, which will enable the operator to enhance the network capabilities, and the company is keen to leverage it to deliver a better user experience and service quality. “We want to be at the forefront of technology development and customer experiences,” explains Dr. Ali Al Hashmi. With ultra-low latency, 5G-A will be key in addressing network congestion and driving new cases.
Leveraging 5G FWA to drive innovation in Oman
Omantel recognizes the transformative power of 5G FWA in driving economic growth and innovation in Oman. By providing high-speed internet access, 5G FWA empowers businesses and individuals, enabling the development of new industries, creating jobs, and improving productivity. “5G FWA facilitates the adoption of advanced technologies such as glass-free 3D, IoT, AI, and cloud computing, which drive innovation and competitiveness. Omantel is committed to supporting the growth of the digital economy in Oman and leveraging 5G FWA as a key enabler,” remarked Dr. Hashmi.
The role of telcos in driving Sustainability
In recent times, sustainability has become a key area of focus across the region. Omantel champions sustainability, aligning its initiatives with Oman Vision 2040. “Adopting sustainability and green practices can help mitigate the environmental impact of telecom infrastructure and contribute to sustainable development. At Omantel, we believe that responsible environmental stewardship is essential for our business’s long-term success and our communities’ well-being,” affirms Dr. Hashmi. The company has implemented various initiatives, including driving emission reductions, resource savings, and achieving LEED Platinum certification for its buildings. Omantel has also established a Sustainability Steering Committee to guide its future actions and ensure alignment with Oman Vision 2040. These efforts demonstrate the company’s dedication to building a digitally advanced and sustainable future for Oman.
Leveraging cutting-edge technology to build a digitally advanced and connected community underscores Omantel’s commitment to innovation and excellence, driving Oman towards a digitally empowered future that is sustainable and inclusive.
