Space42 introduces advertising-funded Wi-Fi hotspots for partners in South Africa

• Powered by YahClick, the hotspots give network partners a new revenue stream and advertisers a measurable channel to reach consumers
• Partners can deploy new hotspots or add advertising to existing Wi-Fi networks that use compatible equipment

Space42 has introduced an advertising-funded Wi-Fi hotspot solution powered by YahClick, its long-standing satellite broadband service in South Africa. The solution contributes to bridging the digital divide through a commercially sustainable model that gives businesses a clear incentive to offer free public Wi-Fi at their own locations. Advertisers fund the service, so users receive 20 minutes of free internet access after watching a 30-second video and can repeat the process to stay connected.

Elmuiz Saad, Senior Vice President of Commercial at Space42, said: “Space42’s latest Wi-Fi solution aims to support South Africa’s digital inclusion priorities. Anchored in our strategy to become a global leader in Non-Terrestrial Networks, we are growing our market presence in South Africa, established through YahClick and more recently Thuraya-4. Working alongside local operators and partners provides us with the insight into where connectivity is required and the presence to deliver it on the ground.”

Revenue for partners, measurable reach for advertisers

Network partners can earn revenue from their Wi-Fi infrastructure and use reporting tools to monitor performance. Advertisers gain a direct channel to connected audiences, with data to measure engagement as internet advertising revenue across Africa is projected to reach $3.1 billion (R55.7 billion) by 2030 [1].

New and existing partners can install antennas and routers that connect to the YahClick network and share it as Wi-Fi at their locations, including areas with limited public access. Those with compatible equipment can add advertising and analytics capabilities without replacing their infrastructure.