Monitise, Blackberry launch BBM-based mobile payment scheme in Indonesia

Monitise has announced a collaboration between themselves, Blackberry and Permatabank to launch BBM Money, the first Blackberry-based mobile payment system.
The BBM Money feature has been created by Indonesian financial institution PT Bank Permata Tbk (PermataBank) and BlackBerry, with the support of PT AGIT Monitise Indonesia (AGIT Monitise Indonesia), a joint venture between Monitise Asia Pacific and Astra Graphia Information Technology (AGIT), which is part of Astra International Group.
UK Prime Minister David Cameron and Britain’s Trade and Investment Minister Lord Green led a government trade delegation to Indonesia in April 2012 that Monitise Group CEO Alastair Lukies was part of, along with other UK business leaders.
Is this the wrong time for a payment service provider and a bank to be jumping on the Blackberry platform? Or is this a safe bet for the unbanked in Indonesia?