NAGRA, a Kudelski Group company and the world’s independent provider of content protection and multiscreen television solutions, announced that its NAGRA Insight business performance platform has won “Best Data & Analytics Innovation” at the CSI Awards 2020.
NAGRA Insight is a highly scalable, cloud-based platform that combines business knowledge with data science and artificial intelligence (AI) to improve revenue and cost drivers for service providers across four key areas: boosting subscriber numbers, optimizing content, enhancing the quality of experience delivered, and improving the effectiveness of targeted advertising.
“Enabling more effective decision-making is critical for the pay-TV, telco, and premium content industries,” said Jacques-Edouard Guillemot, SVP at NAGRA. “NAGRA Insight enables service providers to manage every aspect of their operations, including their subscribers, more effectively and focus on growth. Winning this award is a further proof-point that our solution can help organizations around the world to optimize their entire business to drive performance improvements and operational excellence.”
NAGRA Insight was designed for the premium content, pay-TV, and telco industries, utilizing NAGRA’s deep industry understanding and experience working with service providers globally. Since its inception, the platform has created additional revenue and significantly improved the bottom line for some of the world’s largest operators, by helping them allocate marketing campaign budgets more effectively, optimize call center routing and build personalized pricing and package offerings.
Additionally, in the context of COVID-19, NAGRA Insight has proven to give the TV and media industry an added edge in building resilient response tactics to keep subscribers engaged and boost revenue. NAGRA has outlined the challenges the industry faces in this new environment in the recently released whitepaper titled “Shaping Post-COVID Resilience for the Premium Content, Pay-TV and Telco Businesses.”
