du wraps up GITEX Technology Week with celebration of five million customers milestone

The du family is now 5 million strong, and du celebrated this in style, by having a special ceremony held at its stand on the last day of GITEX 2011.
Leading the celebrations were the ‘who’s who’ of the du executive management team – Osman Sultan, CEO, du; Farid Faraidooni, Chief Commercial Officer, du; Fahad Al Hassawi, Chief Human Resources Officer, du and Ahmed Aburahima, Vice President, Government Relations, du. In the presence of other members of other senior members and others from the large family of du employees. The team, they cut a cake to commemorate the occasion, marking du’s sixth successful participation in GITEX Technology Week and the growth of the telecommunications company’s customer family.
“It is incredibly heart-warming to have won the loyalty and trust of five million customers in less than five years. We are very proud of this achievement and promise to continue bringing even more value, and even more innovative services to the UAE,” said Osman Sultan. “During the journey that has brought us to this landmark achievement, we have introduced an array of UAE firsts, such as pay by the second billing, WoW cards, the fastest nationwide mobile data network and much more. Reaching this milestone would not have been possible without the efforts of everyone within the du family, and we would like to pledge to our shareholders, customers and the UAE telecom sector that we will continue to provide such astounding results as we have already demonstrated.”
du’s participation in GITEX GULFCOMMS and GITEX Shopper proved to be once again successful for the UAE’s fastest-growing telecommunications company. Throughout the event, du made several major announcements, including the launch of its Emirati Plan in the presence of Vice President and Prime Minister of UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum; achieving five million customers; having the fastest nationwide mobile data network.
In addition, the company signed several key partnership agreements, such as with Dubai Police, to allow the use of it mobile data network to transmit data from radars to the police control room; an agreement with the ministry of education; a two-year agreement with Manchester United to bring customers even closer to the English football team through exclusive content and more; landmark collaboration with ReiverNet to provide the world’s first user experience-centric ‘Bandwidth on Demand’, among other announcements.