du Alliance Brings Platform Equinix to the Middle East by Creating a New Hub in Dubai

Emirates Integrated Telecommunications Company PJSC (DFM: du) and the global interconnection and data center company Equinix, Inc. (Nasdaq: EQIX), today announced they have entered into an alliance to deliver data center and interconnection services to customers in the Middle East.
This alliance will establish the first world-class, carrier-neutral hub in the region where carriers, content providers, cloud providers, financial service and enterprise customers colocate critical data infrastructure.
To underpin the alliance’s initial business offering, Equinix has acquired a newly built data center facility in Dubai. Equinix will operate this new International Business Exchange™(IBX®) data center, which has capacity of 44,000 square feet and approximately 650 cabinets. The first phase of the data center is expected to be completed and open for business by January 1, 2013. Equinix expects to invest approximately US$40 million for the acquisition, upgrade and future expansion of this site.
Additionally, du has created the recently announced datamenabrand, and expects to invest an equivalent amount to further grow the datamena platform and service portfolio over time. datamena constitutes a transit zone, which allows international customers to host and distribute content, and to trade data capacity in a cost effective way. datamena services will only be available in the data centers in the alliance. Along with investments in the datamena hub, du has also secured the capability to offer its enterprise customers du managed data center services and data center capacity.
Through this alliance, customers of du and Equinix will benefit from close proximity to the UAE and regional market and have the opportunity to connect to more than 4,000 customers across Platform Equinix. This brings significant advantages to customers looking to expand their global footprint, and is expected to be a growth accelerator for businesses in the UAE and the rest of the Middle East region. UAE-based organizations will be able to gain competitive advantage through the provision of operationally reliable, highly resilient and secure data center facilities located within country. The alliance will allow du to offer network, interconnection and data center services to its existing and growing UAE customer base.
“Osman Sultan, CEO for du, said, “The alliance enables our customers to expand their digital footprint from a location where some of the fastest-growing markets in the world intersect. The introduction of datamena and a carrier-neutral data center will act as a catalyst for the next stage of internet development in the region. This resonates with the UAE’s vision of enhancing its role as a regional business hub and to be one of the best places to do business in the world.”
The Middle East continues to strengthen its position as an important business hub and we are seeing increased demand from our customers for data center services across the region. We see Dubai and the UAE as a key business gateway and are excited to open a new data center in the area to help facilitate growth,” said Eric Schwartz, president, Equinix EMEA. “Many companies are looking to expand their operations into and out of the area, and we will be working with du to provide the connectivity and services they require to succeed.”