Orange to launch new roaming application

Mobile operator Orange France is looking to launch the Orange Travel App that will allow owners of Android, iOS and BlackBerry devices to track their
data usage and SMS details in real-time, as per a report by Mobile Magazine. They can then compare this within the app to their local tariff plans to ensure they have not exceeded their allowances. The app was launched in France last year and has already attracted more than 15,000 downloads.
The report reveals that the app was initially looking at a summer launch but with might be released as early as next month. The roaming bundle will offer daily, weekly or monthly tariffs incorporating voice, SMS and data. For example, customers travelling in France will be able to buy a bundle that includes 10 minutes of voice, 10 SMSes and 10MB of data for around US$6.5 per day from June onwards
When the services were first launched outside of the UK, Orange said it was to counteract the risks of high roaming charges. Orange executive VP for consumer mobile services Vincent Brunet said that by putting in further safety nets, they are helping customers to manage their consumption while they continue to introduce competitive offers that respond to their customers growing needs.
As per the report, Orange also plans to roll out a ‘rest of world’ alert and cap for customers travelling outside of the European Union. As customers
approach their data limit, they will receive an SMS alert and can then choose to purchase more data or be cut off when the limit is reached.